Style Intellectual: New Ventures, Adventures

In case you haven't been following on Twitter and facebook, I am pleased to announce a lovely new way to spend your lunch hour - and not feel guilty about it, because you'll use your brain: Finessed Fashion.

Finessed's founder, Jessica Quillin, and I met online one night, as one does nowadays. I think we were critiquing the Golden Globes. Or the Miss Virginia pageant. Or both. Several DMs later, we were deep in conversation about writing - writing about fashion. And then she invited me to join her and some other brilliant, fashion-inclined minds at Finessed. I accepted.

We're building slowly but surely, carefully considering the stories and articles we create for our readers. Our readers are those - and we know you're out there, because we talk on twitter - who thirst for more than just a pretty picture, no matter how striking or smart the shot. Finessed readers want to consider, dig, know, understand, and think. Finessed readers want to know why a brand is a brand, and why a designer picks one fabric over another. Finessed readers want to compare the history of a design house to the historical progress of the neighborhood in which it resides. Finessed readers also might just be prone to mentally editing anything they read.

So I hereby invite you to read what we have to say. Then consider, dig, know, understand, and think. Because Finessed is fashion, intellectually speaking.