17 February 2012

2nd Georgetown Angel Leaves Georgetown - Fornash Moves to Ballston

Announced today, Fornash, is moving from Georgetown to Ballston. The thriving online and wholesale accessory business is the 2nd of 3 "Georgetown Angels" to leave The Shops at Georgetown Park. With many of the mall stores dark, now, area rumors have anything from Target to a Big Name Chef Mega-Restaurant going in the mall in the middle of Georgetown.

On October 26, 2011, I posted (with some updates) about Simply Soles closing its first brick and mortar doors. Kassie Rempel, Simply Soles founder, then moved her National Harbor store just around the corner from her original harbor outpost. The Dandelion Patch is maintains its Georgetown location, and has grown to include stores in Leesburg, Vienna, and Reston, Virginia.

All three women entrepeneurs have grown their businesses during the widely reported recession. Strategic moves such as adding a Children's Etiquette for everyday! class (get those customers trained early to send personlized thank you notes) and the soon-to-be-relaunched Kassie's Closet, an online styling resource building on the current Simply Soles weekly feature, along with (in my own experience) keep customers happy, returning, and spending money.

PS - Couldn't be happier about the new Ballston Fornash location. My new job has an office there, and I'll be there occasionally. And accessories aren't on my current until-I-get-healthy-don't-buy-anything list.

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